The 25-stage sales check

Five minutes. Your own picture.

One question for each of the 25 stages of selling, from setting the target to winning the renewal. Pick the answer closest to how things really are today, not how you'd like them to be.

What you'll see at the endYour 25-stage picture
Illustrative
Finding customers
First meetings
Winning the deal
Keeping customers
Running the team
StrongestKeeping customers. Protect what's working here.
Look firstAfter the meeting, Proposals, CRM data.
Finding customers · Strategy & planning1 of 25

How is your sales target set, and how do you know what it takes to hit it?

Pick the closest answer

Nothing is stored or sent unless you ask for your readout.

Reading your results

What the colours are telling you.


Your strip is a starting point, built from your own view. The baseline comes later, from your team and your numbers.

Green: working well

Stages to protect. These are usually the reason customers buy from you, and nobody should change them for the sake of it.

Amber: room to improve

Things work, but they rely on effort or memory. This is often where a small change makes the biggest difference.

Red: likely leaking

Where deals, time or customers are most likely slipping away. Where to look first.

If it's worth doing, we'll tell you. If it isn't, we'll tell you that too.


Book a 45-minute discovery call and we'll go through your picture with you.

Or call us on 01628 330 000

45 minutesA focused first conversation about your business.
Clarity firstYour goals, your figures, your priorities.
Honest and directA straight view on whether it's worth doing.