Legal
Cookie policy
Last updated: 2 November 2026
What cookies are
Cookies are small files a website saves on your device. Similar technologies, such as local storage, work in the same way. We call them all "cookies" here.
How we use them
We use as few as we can.
- Strictly necessary cookies make the site work. They remember your cookie choice and protect our forms from spam. These don't need your consent.
- Analytics cookies (Google Analytics) tell us how people use the site, so we can improve it. Off until you allow them.
- Company identification (Snitcher) tells us which companies visit the site, using the visit's IP address. Off until you allow it.
We don't use advertising cookies, and we don't track you across other websites.
The cookies we use
| Name | Provider | Purpose | How long |
|---|---|---|---|
| maiw_consent | Making AI Work | Remembers your cookie choices | 12 months |
| _ga, _ga_* | Google Analytics | Counts visits and shows how the site is used (only with your consent) | Up to 14 months |
| Snitcher identifiers (cookie and local storage) | Snitcher | Recognises a returning visit and identifies the visiting company (only with your consent) | Up to 12 months |
Your choices
When you first visit, a banner asks whether you're happy for us to use analytics and company identification. Nothing optional runs until you choose.
You can change your choice at any time with the Cookie settings link at the bottom of every page. You can also block or delete cookies in your browser settings. The site still works without them.
For more about how we handle personal information, see our privacy notice.