Turn your sales team into your strongest advantage.
Your salespeople spend most of their week on everything except selling. We find where the time and the deals are slipping away, then build what gives them back.
- Free to start
- Fixed prices
- Measured from day one
- You own it
You want more from your sales team. We work out
what to change, then build it and make it work.
Our approach
We start with how you sell, not with software.
We start by understanding what already makes your business successful. Your team, your customers and the way you win today stay as they are.
There are thousands of AI sales tools. Finding them isn't the problem. Implementing them properly is. So before we recommend a single one, we answer three questions:
- 1Where would AI make the biggest commercial difference?
- 2What is each gap costing you, in pounds?
- 3What comes first, what's left alone, and how will we measure it?
What changes, in practice
We look at everything. We change only what's worth changing.
One advantage at a time, built alongside your existing operation and measured against your own starting point.
AI doesn't need to reinvent your sales team. It needs to strengthen it. So we don't replace your salespeople or rebuild your process. We find the stage where a new capability would make the biggest difference, add it carefully, measure it, and only then look at the next one.
Notes and next steps in the CRM the same day
TodayTyped up days later, if at all. The CRM is out of date by Friday.
AI drafts it · your salesperson checksThe follow-up goes out the same day. For a team of five, an hour a day each back from admin is around 1,000 hours a year of selling time (illustrative).
A first draft the same day as the call
TodayWritten from scratch each time. Days before the customer sees anything.
AI drafts it · your team edits and sendsOut in a day instead of a week, drafted from the call. On 20 proposals a month, a few points of win rate is worth tens of thousands a year in gross profit (illustrative, from your own deal size and margin).
A CRM that fills itself in
TodayCalls and emails logged by hand, when someone remembers.
Happens automatically · your team checksCalls, emails and meetings log themselves. And before buying new leads, we look at lapsed customers: fifty at £3,000 a year is £150,000 already in your CRM (illustrative).
What owners usually want from it: more qualified conversations, higher win rates, a forecast they can trust and a lower cost to win each customer.
Where the week goes
Your best salespeople spend less than a third of their week with customers.
The rest goes on research, admin, chasing, internal reporting and proposals written from scratch.
Much of it is work AI can now prepare for a person to check, giving time back to the conversations that win business. The sales check shows where the other 72% goes in your business.
Our aim: move your salespeople from around 30% of their week with customers towards 70%.
Won on the call. Lost after it.
Good salespeople win the meeting. What happens next decides the order.
The 25-stage sales check
Twenty-five stages, one clear picture.
Every business sells through the same stages, from setting the target to winning the renewal, whether it names them or not.
The check asks one question per stage, with five plain answers to choose from. At the end you see your own picture: where you're strong, where it's leaking, and where to look first. Five minutes, before you've spoken to anyone.
Finding customers
First meetings
Winning the deal
Keeping customers
Running the team
Scored, not guessed
Each stage gets a score from what your people say and what your numbers show, never from a hunch.
In your own numbers
What a leak costs is worked out from your figures: deal size, win rate, team size. Not an industry average.
Human-led throughout
Discovery, judgement and negotiation stay with people. AI does the reading, the sorting and the preparing.
How it works
Five steps. Three of them free.
You decide at every step whether to go further. Each one tells you something useful on its own.
Each step begins and ends with measurement. Nobody pays anything until we've both seen a clear commercial case. If there isn't one, we say so.
The 25-stage sales check
Your own picture across the 25 stages, online, from your answers.
Discovery call
How your business makes money and sells, your key figures, and whether a Sales Review is worth an hour.
Sales Review
An hour going properly through how your sales team operates. A written Readout follows: where you're strong, where it's leaking, what it's costing.
555 Diagnostic
Interviews and your data, every stage scored, the money at stake, and a plan with a guide price for each recommended build.
Build
We build what the plan recommends, in your own tools, and measure it against your starting figures.
The paid steps
Fixed prices. No surprises.
Everything is priced up front, agreed in writing, and the price doesn't move.
Every project starts with your own Hub, included: the screen your team works from. Then we build the systems your plan recommends, one at a time, each at a fixed price agreed before we start. Most first projects start from around £15k.
The stages costing you most, fixed first.
Several stages, built one after another.
A phased programme, agreed stage by stage.
Guides only. Your plan sets the scope, and each build has a fixed price agreed before it starts.
Documented, handed over and run by your own team. Some clients keep us on to refine it as the tools evolve. Others run it themselves. It works either way.
The 555 Diagnostic
How it works
- Interviews with everyone available in the interview week, usually your Managing Director, Sales Manager and salespeople
- 12 to 24 months of CRM history and the other sales and marketing data you hold, under a signed data agreement. Never your logins
You leave with
- Every one of the 25 stages scored out of ten
- What each weak stage is costing, in pounds
- Where to look first, and what to leave alone
- A plan with a guide price for each build, and a results meeting
Who we are
Run by people who've built, sold and grown technology businesses.
Our team brings more than 30 years of running and building sales teams, together with deep experience designing the systems, operations and AI tools that growing businesses rely on.
We understand how revenue is actually generated, not just how tools function. And we know which tools look great in a demo but add little. We're a UK company with a real office, and you can call us.
- Visit
- Proxima, 1 Grenfell Road
Maidenhead, Berkshire SL6 1HN - Call
- 01628 330 000
- hello@makingaiwork.ai
- Company
- Making AI Work Limited
Registered in England and Wales, no. 13935854
If it's worth doing, we'll tell you. If it isn't, we'll tell you that too.
Start with the sales check on your own, or book a 45-minute discovery call.
Or call us on 01628 330 000